Whether it is advertising copy, online copywriting, content or magazine writing you do the rules remain the same. I hope you find this blog a practical help and look forward to hearing from you. Do you plan to...

Your Christmas turkey may need some savoury stuffing. Your child’s well-loved teddy bear could use some fluffy stuffing. But, nowadays, your SEO copywriting and online content seriously could stand to actually lose the stuffing—keyword stuffing that is and...

I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to...

With the advent of the Internet and gravitation toward online social media marketing, it may seem that most people and businesses have turned the lights out on offline copywriting. Not so! Somewhere in the world, there are those...

The last time we met, I went off on a near-thousand-word tangent about how disturbing it was for me to come across perfectly beautiful websites with lousy copywriting. But that’s not all that’s wrong with the world, and...