Whether it is advertising copy, online copywriting, content or magazine writing you do the rules remain the same. I hope you find this blog a practical help and look forward to hearing from you. Do you plan to...

I don’t know about you, but when it comes to hunting down information about my favorite subjects online, there’s nothing that leaves a bad taste in my mouth more than phony web copy that’s obviously been designed to...

I was trolling the internet a few days back, reading random blogs (because that’s what a professional copywriter does all day, we sit around reading other people’s stuff trying to convince ourselves that our web copy is better...

Although it may seem obvious what makes for bad writing when you’ve just watched that latest horror movie or perused a supermarket serial, the world of quality content writing may be a bit more subjective. And, it may...

Copycats are cool! According to Google we are all copycats. Just write a sentence down, a new product name or an idea and the chances are someone has been there before you. Check it out and you will...