Meet the Team

Nina Gass

Writer, editor, and ghost author is a globally-minded creative who is determined to cover every possible content category as part of being a devout student of the Information Age.

Profile

An avid believer in the power of the written and spoken word, Nina has been dedicating her life to the accumulation of knowledge, cerebral research, trivia, pop culture and everything in between by working with clients all over the world - from Australia and Singapore to the UK and the U.S. Her experience includes a comprehensive accumulation of writing styles and disciplines, including academic, business, marketing, and consumer- driven material for such companies as Academic Knowledge, Orbitz, Wal-Mart, Idea Launch and KMGi to name drop just a little.

She has ghost-authored two books on sales techniques and enhanced life practices as well as assisted clients with sharpening their writing style by gingerly walking them through the editing and proofreading process. Adept at adopting her writing style to fit the "voice" of clients, she enjoys working one- on-one with others in a collaborative fashion to raise the bar on creativity, new ideas, and writing excellence.

After years of being held captive in a public relations, marketing, and strategic communications agency where she acquired valuable skills about global business, culture and diversity, and how to navigate the choppy waters of corporate life, Nina escaped into the new and exciting world of freelance writing and editing. For the past seven years, she has enjoyed the virtual cubicle-free life that new technology offers and has expanded her writing tool kit to include social media marketing, SEO, and online writing techniques. In describing her academic credentials, Nina studied Literature and History at Oxford University in Oxford, England, which made getting a B.A. Degree in English Literature from California State University, Northridge and a MBA seem like a walk in the park.

Richard Kenward

Profile

Richard Kenward covers the full breadth of communications within the P2P (professional to professional) arena - below, above and on-line. He is also an expert in branding and marketing strategy.

Experience

Richard combines his creative writing skills with a wealth of experience in marketing and brand strategy. Having worked internationally in communications, on both the client and agency side, he is able to quickly grasp and connect with the client strategy and communication needs. As he says "If you understand the strategy then you can always find a creative approach to breathe life and purpose into what you write". He has a broad copywriting experience having written for several global corporations on subjects ranging from toilet paper to mobile phones. In all cases his belief is that great copy expresses an idea, product or service with power and precision in the fewest words. His attitude to copy is best summed up by Richard himself "I don't help my clients to sell I help their customers to buy".

Industry Expertise

Mobile phone, Chemical, Gas industry, Food packaging, Aero, Personal protection & safety, Playground equipment, Metal powder industry, Paper, Food freezing & chilling, Aluminium profiles, Office interiors

Matt Swarbrick

Profile

Matt is a Cambridge graduate who has been writing for over six years. His main experience is in education, business and retail, and he has completed copyrighting courses by the American Writers and Artists Inc, and FSM Ltd.

Experience

Started writing shortly after leaving university in 2004. At first he wrote on a part time and freelance basis in order to earn some money to travel, and later to supplement his income working as a management consultant at a Big 4 firm. However, after getting married in 2007 he decided to become a full time writer. As such, he has a great mix of writing experience and practical experience from a number of industry sectors.

Industry expertise

As a management consultant he worked in the media, retail, telecommunications, financial services and public sectors. As a writer, he has written in an even broader range of areas, including travel, tourism, sport and leisure, manufacturing, marketing, public relations, business, management and economics. He has also produced web copy for some of my clients.

P.S. His copywriting training has also taught him the best way to use a P.S. to grab attention and make sure his copy sells!

Written for

Primarily written for private clients working through agencies. As such, he is used to writing on a range of different topics, and quickly switching his mindset from one topic to the next. Clients have used his work for a number of different purposes, including job and university applications, education, marketing and entrepreneurial start up ventures.

Vince Font

Vince Font has written commercial SEO content for a wide variety of industries and high profile clients including Orbitz, Liberty Mutual and Yellowbook.com. His unique style infuses his work with keen intelligence and sharp wit.

Not content with the routine existence, steady paycheck and job security afforded by the life of a professional technical writer, Vince transitioned into the world of full- time freelancing as a means of broadening his horizons and expanding his internal treasure trove of random knowledge. His professional expertise offers a constantly evolving list of industries that include travel, financial, retail, ebusiness, insurance, education, electronics, medical, sales, automotive, real estate, health care, IT and career development.

During his tenure as writer for hire, Vince has provided SEO marketing copy and blog content for high profile clients like Orbitz, Liberty Mutual, Yellowbook, ideaLaunch, and Beyond.com. In addition to his entertainment reviews for Examiner.com, he has also written product reviews for Technologyguide.com and is a self-described "expert-in-training" in social media marketing.

As a technical writer for Citi Cards for the five years preceding his escape from the corporate world, Vince was instrumental in the implementation of risk policy and even extended his influence to ghostwriting internal memos for CEO Vik Atal. Operating happily from his home office, Vince shares living quarters with his wife and two dogs, and prides himself on being a better writer than half of his household occupants.

Ryan Kenward

Ryan Kenward is a passionate marketing professional who works in the business development team for Angel. Ryan's role is to help drive Angel businesses forward while focusing on creating the best customer value and experience possible.

Ryan comes from a background in marketing, previously having the role Marketing Executive before being promoted to Marketing Manager. In this role, he supervised a team of four executives, provided consultation on marketing-related issues to all other departments including senior management, and was responsible for the company's overall marketing strategy. He has now moved over into the fantastic Business Development Team with a view to using his knowledge and experience to assist with our start up ventures.

Ryan likes to continuously develop his skills and knowledge and is currently taking a CIM qualification.

When not working, Ryan enjoys keeping active, football, running, badminton and snowboarding are his favourites. He plays for a Sunday league football team and often sneaks out the office for a snowboarding holiday. He also enjoys socialising with my friend and family, watching films and travelling.

Andy Hobday

Andy Hobday is an enthusiastic web developer with 10 years experience in the IT industry including systems implementation as well as web technologies. Before joining Angel he was Head of European IT for an international retail and manufacturing organisation as well as having his own web business Orange Monkey Design.

Passionate about quality, Andy ensures that web standards and coding principles are strictly adhered to which meets his slightly obsessive need for detail and accuracy!

When not working Andy spends most of his spare time teaching and practicing the Japanese martial art of Yoshinkan Aikido at his own dojo (http://aikidoshoshinkan.com), listening to music preferably vinyl and is currently enjoying being a Dad for the first time.

Matt Richardson

Matt is a business development executive working for Angel who specialises in web development. Matt's role at Angel is to create better businesses. The internet is usually at the heart of all the business we start and Matt works closely with Andy and Ryan to build the Angel websites.

Before working at Angel Matt ran his own businesses from his home town in Lincolnshire. As soon as he finished school at 18, Matt jumped into the proverbial deep end and started his own music technology company. Five years after starting four businesses he sold his share to move to Angel for a new challenge.

Matt is also a musician and songwriter. Outside of work he spends the majority of his time writing songs and recording in the studio as well as developing music projects for the internet. Matt also enjoys travelling, snowboarding and socialising with friends & family.

Jen Wiss

Jen Wiss is the Business Development Manager for Angel. Her role is to look at what you're trying to achieve and drive the business forward in creating solutions to help you achieve it better. She has worked for Angel's sister company for the past five years, establishing its marketing department before moving over to business development at Angel.

Prior to that, Jen has been privileged to work for and with some of the UK's most respected companies in many different sectors, giving her a broad range of experience. Her roles have been as varied as implementing procedures to achieve British Standards Certification for a telecommunications firm, through to writing employment policies for the UK's leading earthing and lightning protection company. She is a qualified practising lawyer (F.ILEX) specialising in civil litigation, property and company law.

Jen's training includes a law degree with first class honours and various other legal qualifications. She's also completed qualifications in philosophy, mathematics and object oriented programming, as well as in-house training over the course of her career covering everything from customer service and the technical side of telecommunications systems, to niche legal topics and marketing!

Jen enjoys learning new skills both at work and in her own time - she's been learning to code for a number of years and she is currently enlisted on a course on relational databases. Jen looks after a law website that attracts around 20,000 visitors a month which she is slowly developing as a sort of training exercise. Jen is also hoping to start her MBA in November of this year, enabling her to better manage her growing team.

Tony Eynon

Tony Eynon is the CEO for Angel and his role is to implement the strategic goals and objectives of the company. Tony is concerned with direction and leadership toward the achievement of the company's mission and objectives - and perhaps most importantly, upholding its values.

Angel Copywriting have just three - 'honesty', 'transparency' and 'no compromise'. They sound so simple but these three core values keep our company on the straight and narrow. Every decision Tony makes is made using these as his guiding light.

Tony's role doesn't stop there, other aspects of his role include - overseeing every part of Angel business operations from design through to delivery, and ensuring that the value we give you is monitored, sustained and evolves constantly. Tony's here to make sure we're always ahead of the game, so that you get the best deal and want to work with us for many years to come. Tony is a passionate leader who always strives for excellence and brings the best out of his team.

When Tony is not working, he is extremely active, with hobbies including: mountaineering, running, surfing, golf, spear fishing, mountain biking and table tennis.